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The Association - Never My Lov
The Association - Never My Love


The Association - Never My Love Lyrics and Youtube Music Videos

Album: Insight Out
Released: 1967

Never My Love Lyrics


You ask me if there'll come a time
When I grow tired of you
Never My Love
Never my love

You wonder if this heart of mine
Will lose its desire for you
Never my love
Never my love

What makes you think love will end
When you know that my whole life depends
On you (on you)

Never my love
Never my love

You say you fear I'll change my mind
And I won't require you
Never my love
Never my love

How can you think love will end
When I've asked you to spend your whole life
With me (with me, with me)

Writer/s: ADDRISI, RICHARD P./ADDRISI, DONALD J.
Publisher: Warner/Chappell Music, Inc., Universal Music Publishing Group
Lyrics licensed and provided by LyricFind

Never My Love
  • This was written by the songwriting team of Don and Dick Addrisi. As The Addrisi Brothers, they went on to have hits with "We've Got To Get It On Again" and "Slow Dancin' Don't Turn Me On."

    Unlike "Cherish," which is often thought of as a love song but deals with the unrequited, slightly obsessive kind, "Never My Love" is a perfect wedding song, as it is about unrelenting devotion: "How can you think love will end when I've asked you to spend your whole life with me?"
  • According to BMI, which keeps track of such data, "Never My Love" was the second-most played song on American radio and television in the 20th century, trailing only "You've Lost That Lovin' Feelin'" by the Righteous Brothers. Another Association song, "Cherish," was #22.
  • The 5th Dimension's live recording of "Never My Love" peaked in the US at #12 in 1971, and Blue Suede's uptempo 1974 version reached #7. (thanks, Rick - San Juan, Puerto Rico)
  • This was used in a TV commercial for Allstate insurance. (thanks, Bertrand - Paris, France)

  • The Association - Cheris
    The Association - Cherish


    The Association - Cherish Youtube Music Videos and Lyrics

    Album: And Then... Along Comes The Association
    Released: 1966

    Cherish Lyrics


    Cherish is the word I use to describe
    All the feeling that I have hiding here for you inside
    You don't know how many times I've wished that I had told you
    You don't know how many times I've wished that I could hold you
    You don't know how many times I've wished that I could
    Mold you into someone who could
    Cherish me as much as I cherish you

    Perish is the word that more than applies
    To the hope in my heart each time I realize
    That I am not gonna be the one to share your dreams
    That I am not gonna be the one to share your schemes
    That I am not gonna be the one to share what
    Seems to be the life that you could
    Cherish as much as I do yours

    Oh I'm beginning to think that man has never found
    The words that could make you want me
    That have the right amount of letters, just the right sound
    That could make you hear, make you see
    That you are drivin' me out of my mind

    Oh I could say I need you but then you'd realize
    That I want you just like a thousand other guys
    Who'd say they loved you With all the rest of their lies
    When all they wanted was to touch your face, your hands
    And gaze into your eyes

    Cherish is the word I use to describe
    All the feeling that I have hiding here for you inside
    You don't know how many times I've wished that I had told you
    You don't know how many times I've wished that I could hold you
    You don't know how many times I've wished that I could
    Mold you into someone who could
    Cherish me as much as I cherish you

    And I do cherish you
    And I do cherish you

    Cherish is the word

    Writer/s: KIRKMAN, TERRY
    Publisher: Sony/ATV Music Publishing LLC
    Lyrics licensed and provided by LyricFind

    Cherish Song Chart
  • Despite the title, you don't want to play this song at your wedding. While the singer does cherish the girl, he knows that he can't possibly have her, and comes off a little desperate and obsessive. A far better choice is "Never My Love," which the group released a year later. That one finds our hero declaring his never-ending love.
  • This was the followup to The Association's first hit "Along Comes Mary." The Association was popular in the Los Angeles area, but gained national fame when this was released.
  • The Association's multi-instrumentalist Terry Kirkman wrote this in a half hour and incorporated it into their live act. Mike Whelan, who was in an earlier band with members of The Association, liked the song so much that he persuaded his new group, The New Christy Minstrels, to perform it as well. The Minstrels almost released it as a single before The Association.
  • Curt Boettcher produced this in a garage that was converted into a studio by Gary Paxton (of "Alley Oop" fame), but the recording has only two Association members on their instruments, the rest simply sang vocals. Boettcher used session musicians to play the other instruments.
  • Originally, this was 3:25 long. In an effort to encourage radio play, it was sped up and trimmed to 3:13, then listed on the label as 3:00 to appease stations refusing to play songs longer than 3 minutes.
  • In 1971, this was a #9 US hit for David Cassidy, who played Keith Partridge on The Partridge Family. It was his first hit, and he soon became a teen idol and star of the show.
  • The music licensing organization BMI ranked "Cherish" at #22 on their list of the most-played songs on television and radio of the 20th century in America. Another Association song, "Never My Love," came in at #2.
  • When Terry Kirkman wrote this song, he envisioned it with a far different arrangement. He wanted to record in a far slower tempo to wring out the emotion in the song - similar to how The Righteous Brothers performed "You've Lost That Lovin' Feelin'."

    The Association's next #1, "Windy," was a similar story. That song was written as more of a folk-blues tune, but the group recorded it in a faster tempo, gilded it with slick production, and turned it into a huge hit.

  • The Association - Wind
    The Association - Windy


    The Association - Windy Youtube Music Videos and Lyrics

    Album: Insight Out
    Released: 1967

    Windy Lyrics


    Who's peekin' out from under a stairway
    Calling a name that's lighter than air
    Who's bending down to give me a rainbow
    Everyone knows it's Windy

    Who's tripping down the streets of the city
    Smilin' at everybody she sees
    Who's reachin' out to capture a moment
    Everyone knows it's Windy

    And Windy has stormy eyes
    That flash at the sound of lies
    And Windy has wings to fly
    Above the clouds (above the clouds)
    Above the clouds (above the clouds)

    And Windy has stormy eyes
    That flash at the sound of lies
    And Windy has wings to fly
    Above the clouds (above the clouds)
    Above the clouds (above the clouds)

    Who's tripping down the streets of the city
    Smilin' at everybody she sees
    Who's reachin' out to capture a moment
    Everyone knows it's Windy

    Who's tripping down the streets of the city
    Smilin' at everybody she sees
    Who's reachin' out to capture a moment
    Everyone knows it's Windy

    Who's tripping down the streets of the city
    Smilin' at everybody she sees
    Who's reachin' out to capture a moment
    Everyone knows it's Windy

    Who's tripping down the streets of the city
    Smilin' at everybody she sees
    Who's reachin' out to capture a moment
    Everyone knows it's Windy

    Who's tripping down the streets of the city
    Smilin' at everybody she sees
    Who's reachin' out to capture a moment

    Writer/s: FRIEDMAN, RUTHANN
    Publisher: Universal Music Publishing Group
    Lyrics licensed and provided by LyricFind

    Windy Song Chart
  • This was written by Ruthann Friedman, who was singer/songwriter entrenched in the San Francisco and Los Angeles music scene in the '60s. She became friends with Beach Boys lyricist Van Dyke Parks , who introduced her to The Association, who were the first to record the song. They turned "Windy" into a girl.
  • Although Ruthann Friedman won't reveal the identity of "Windy," she tells us that he was another singer/songwriter, and not "a freewheeling Haight Ashbury Hippy" as often reported. Friedman says of the song: "I have heard so many different permutations of what the song was about. Here is the TRUTH. I was sitting on my bed - the apartment on the first floor of David Crosby's house in Beverly Glenn - and there was a fellow who came to visit and was sitting there staring at me as if he was going to suck the life out of me. So I started to fantasize about what kind of a guy I would like to be with, and that was Windy - a guy (fantasy). The song took about 20 minutes to write."
  • Bones Howe produced this song, making significant changes to Ruthann Friedman's demo to give the song more pop appeal. The song was written in waltz time, but Howe changed it to a standard 4/4 beat. He also opened the song with the bassline, added the recorder solo, and had the group sing the "ba-ba-ba-ba-ba" backing vocals.

    The song became Howe's first #1 as a producer. He would top the chart again with two more productions: "Aquarius/Let the Sunshine In" and "Wedding Bell Blues," both recorded by The 5th Dimension.
  • This was The Association's second #1 hit. Their first was "Cherish," recorded the previous year.

    After "Windy"'s run at #1 on the Hot 100, "Never My Love" almost matched the feat in late 1967, peaking at #2 on the singles chart (it did hit #1 on "Cashbox"). "Never My Love" was composed by Don and Dick Addrisi, The Addrisi Brothers of "We've Got to Get It On" and "Slow Dancin' Don't Turn Me On" fame.
  • Association guitarists Larry Ramos and Russ Giguere shared lead vocals on this song. It wasn't easy - the session started in early afternoon and ended at 6:30 the next morning (they had to catch an 8:30 a.m. flight to perform in Virginia). Their voices were so burned out that Bones Howe had everybody in the studio singing on the ending of the song.
  • The song's composer Ruthann Friedman was 25 years old when she wrote this song. She had written at least 100 songs, but hadn't placed one with a major artist. When The Association turned "Windy" into a massive hit, it gave her both rent money and validation. Her mother pegged her as a secretary, and made her take a course hoping she would go that route. Instead, she left her family behind in the Bronx and headed for California to make music.

    "I was more of a beatnik than a hippie," she told us. "I was too old to be a hippie. I was the black sheep in my family, the one who was immediately influenced by Bob Dylan and Timothy Leary. So for me it was a moment to look at my family and say, 'Na na na na na na.'"

    Friedman released a solo album in 1969 called Constant Companion, it didn't include "Windy," since she didn't want to be known just for that song, especially since the hit version was such a departure from her original. She did play the song at her shows, but did it as more of a Blues number and never included the "ba-ba" vocals, which she hated. Music remained a part of her life into the '10s, when she could still be seen performing around Los Angeles. She plays "Windy" because the crowd wants to hear it. "It's a very important song. People love it," she said. "People love me because I wrote that song."
  • This is a rare hit song with a recorder solo, with was played by group member Terry Kirkman. It comes in about 1:07 into the song.
  • In our 2014 interview with Ruthann Friedman , she said that she later came to understand the true meaning of the song. Said Friedman: "These days, looking back at myself in my mid to late 20s, I finally realized I was talking about me in that song, and how I wanted to be."
  • Top session musicians - the same folks who played on songs by Simon And Garfunkel, Frank Sinatra and The Beach Boys - played on most early tracks for The Association. "Windy" was recorded in a few different sessions helmed by producer Bones Howe, so it's hard to determine who played on the final version, but musicians who played at these sessions include Hal Blaine on drums, Joe Osborn on bass, Ray Pohlman on guitar and Larry Knechtel on keyboards.
  • This was one of the first Hot 100 chart-toppers composed entirely by a female songwriter. In 1960, Ricky Nelson brought "Poor Little Fool," written by Sharon Sheeley, to the top spot, and in 1963 The Singing Nun (Sister Luc-Gabrielle) had a #1 that she wrote herself called "Dominique." "Windy" came next on the list, and was followed a month later by another: "Ode To Billie Joe," written and performed by Bobbie Gentry.
  • On an episode of The Drew Carey Show entitled "Drew and Katie Become Friends," Nigel Wick plays this on his harp and sings it (Drew and Steve Carey eventually join in). The song was followed by wild applause. (thanks, Brett - Edmonton, Canada)

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