This promotional single features Jay Rock's Black Hippy cohort Kendrick Lamar whilst Canadian singer-songwriter Chantal Kreviazuk croons the hook. This wasn't the first time that Kreviazuk, who is married to Our Lady Peace frontman Raine Maida, has collaborated with a rapper. In 2011 she sung the chorus on Drake's Take Care track, "Over My Dead Body."
The song originally landed in Kreviazuk's creative "dumpster," until Jay Rock and his people saved it from the trash heap. Kreviazuk told The Hollywood Reporter: "I don't write [Jay Rock's] thoughts, I write my own. I wrote the hook, I wrote the melody. I wrote the music and then I track it and then they chop it up and then keep going with it. I kind of thought this one was in the dumpster. … I put a lot of things in the dumpster and that one I just let go of completely."
"Then, one day I heard that they were going to have Kendrick and Jay Rock put a verse on it," she added, "and then I heard they were going to keep me as a feature, which was incredibly humbling and special and really super gracious, and then the next day it was in a Beats commercial."
Jay Rock performed the song on the November 15, 2014 episode of Saturday Night Live with Kendrick Lamar and Chantal Kreviazuk.
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